The lovable spokescow who captured America's heart, delivering unending smiles to families across the country since 1936.
From a Massachusetts dairy farm to Hollywood stardom, discover Elsie's incredible journey to America's heart.
Elsie made her first appearance at the New York World's Fair, instantly capturing hearts as the face of Borden Dairy. She was chosen from a herd of 150 cows to represent quality and trust.
Through a nationwide contest, she was officially named 'Elsie' - a name that would become synonymous with quality dairy products. Over 100,000 people submitted name suggestions!
Elsie embarked on nationwide tours, visiting cities across America. She became a celebrity, appearing at fairs, parades, and special events, meeting millions of fans along the way.
Elsie made her Hollywood debut as Buttercup in the 1940 film 'Little Men,' celebrated by stars like Spencer Tracy and Frank Sinatra. She truly became a cultural icon, appearing in advertisements and Broadway shows and even had her own radio show!
Elsie's family expanded with husband Elmer and calves Beulah and Beauregard. The family became beloved characters in Borden's advertising, representing Borden's family values.
Elsie continues to be the face of Borden Dairy, now connecting with new generations through social media, digital campaigns, and community events. Her legacy of quality and trust lives on!
Amazing facts about America's most famous cow
Elsie helped sell $10 million in U.S. War Bonds during the 1940s, earning a thank-you from the Secretary of Treasury
Named one of the Top 10 Advertising Icons of the 20th Century by AdAge, Elsie's been beloved by generations since 1936
Elsie has a loving family including husband Elmer, children Beulah & Beauregard, and twins Larabee & Lobelia
First cow to achieve celebrity status and appear as a credited movie character
Generations of families have grown up loving Elsie and Borden products
Selected from 150 cows to be Borden's official spokescow
A loving family that has captured hearts for generations
The Star
The beloved matriarch who started it all. Known for her daisy necklace and warm smile.
The Husband
Elsie's devoted husband, always by her side. Known for his bow tie and gentle nature.
The Daughter
The eldest daughter, born during Elsie's Hollywood adventure. Full of energy and always ready for fun.
The Son
The charming son named by a million contest entries. Always getting into fun (and sometimes trouble!).
"Together, we're more than just a family - we're a symbol of quality, trust, and the wholesome goodness that Borden brings to your table every day."
- The Borden Family
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Thanks for learning about Elsie! Now it's time to experience the quality and taste that she's been proud to represent for nearly 90 years.
"Moo-ch love from all of us at Borden!"
- Elsie & Family 🐄❤️